Image: The photo shows an image of a tree and a fish. As the poster is talking about if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is, the tree and the fish help the reader to visualise and makes the poster more outstanding.
Colour: The colour of the tree is brown, and the sky is blue as its represent nature. The words are in white the make the words clearer.
Words: The words "Genius","Life" and "Stupid" are bigger as they are more important and more revalent to what the creator of the poster is trying to show.
Typographical Features: The words are round to make it nice and interesting.
Layout: We can see a tree and the words properly from top to bottom.
Purpose: It is to encourage others not to think they are stupid and everyone has their own talents.
Audience: Everyone who thinks they are not a genius.
Context: Makes people feel inspired and find their strengths, not their weakness.
Culture: People would be motivated and look at the bright side.