Big picture, captures attention. The first thing that comes to your eyes.
Limited colours of blue, red and white.
Main words are big especially the ‘YOU’. It is the first word you see. Other smaller words used to describe others.
Different fonts used, with different sizes of the words.
Like a horizontal symmetry line; looks as though the words are spread out evenly.
To attract people in America for the army.
People living in the United States.
About the need of more people for the U.S army.