Images
Big picture, captures attention. The first thing that comes to your eyes.
Colours
Limited colours of blue, red and white.
Words
Main words are big especially the ‘YOU’. It is the first word you see. Other smaller words used to describe others.
Typographical features
Different fonts used, with different sizes of the words.
Layout
Like a horizontal symmetry line; looks as though the words are spread out evenly.
PACC
Purpose
To attract people in America for the army.
Audience
People living in the United States.
Context
About the need of more people for the U.S army.
Culture
USA
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